Can you afford to lose business because of your emails?
In today’s digital age, effective communication is crucial for trades businesses to build trust and foster relationships with their customers. However, relying on generic email providers like Gmail, Outlook, or Yahoo can pose significant challenges. Continuing to use these generic email accounts poses a big risk from 1st February where your invoices and quotes may not even reach your customers’ inboxes and instead flagged as spam or rejected altogether.
Now, with Gmail and Yahoo placing more emphasis on DMARC and the importance of having a professional email domain (a domain is the last part of the email such as 123.com) instead of gmail.com etc, it’s crucial for businesses to ensure their emails pass this ID check to reach their customers’ inboxes.
Understanding DMARC: It’s Not Just Technical Jargon
DMARC, which stands for Domain-based Message Authentication, Reporting, and Conformance, may sound like a complex term, but it’s becoming essential for businesses of all sizes. With major email providers like Gmail and Yahoo adopting this measure, it’s clear that the email landscape is undergoing a significant shift. But what exactly is DMARC?
In simple terms, DMARC acts as an ID check for your emails. Just as you would verify someone’s identity before granting them access to a secure building, email systems like Gmail and Yahoo check emails to ensure they genuinely originate from the claimed source, such as your business. This ID check helps protect against fraudulent emails that pretend to be from trusted sources.
Why Should Small Businesses Care?
- Protecting Your Reputation: Every email sent from your business represents your brand. If it ends up in the spam folder, it risks damaging your business’s credibility.
- Ensuring Visibility: Your newsletters, offers, and updates need to be seen. Adhering to these changes ensures that your emails receive the visibility they deserve.
- Building Trust: In the digital age, trust is paramount. By aligning with these email standards, you send a clear message that your business is legitimate and trustworthy.
As a fellow small business owner, I cannot stress enough the significance of adapting to these changes. Our newsletters are not just about promotions; they are about building relationships with our audience. If they fail to reach your audience, you miss out on invaluable touchpoints.
For trades businesses, emails are more than just a marketing tool; they are a lifeline to your clientele. Ensuring their deliverability is crucial. Ask yourself: Are you up-to-date with these changes? Are you doing enough to guarantee that your emails make their intended mark?
If these questions spark concern or a desire to understand more, I encourage you to delve deeper. Reach out, learn, adapt, and ensure that your business continues to thrive in this ever-evolving digital landscape.
If you want to ask me any questions, you can book in for a FREE discovery call by clicking here
If you have a domain already but are not sure it is set up ready for these changes, you can check it FREE right here.