Don’t be scared to keep selling
Over the last few days, I have seen many posts from small businesses that are apologizing for putting up a post selling their services or products. They are worried they are being crass in uncertain times.
Well I’m sorry, but at the end of the day, we should all try to carry on as “normal”. I say this because we are all adapting to a new, temporary, normal. We don’t know how long this will continue, what other steps we may have to take, or what ourselves, our economy, our businesses or family will look like after the dust settles.
But what we do know is that to survive, we must evolve and adapt. Look at your business and see if there is something you can add in, change, market differently that will allow you to continue and future proof your business.
· Do you offer a service that is usually done in person? Utulise video conferencing. There are loads that have free applications for this.
· Carry out classes for health and fitness or cookery etc.? Live webinars that allow people to pay to get a link and do it in their own living room/kitchen/shed anywhere they want. They can take the class time that suits them, and no-one needs to travel anywhere.
· Smartphones are used for all sorts of things now. Get your clients to take you on a live tour of their house, or their wardrobes (for image consultants) for instance.
· Screen sharing and remote logins. If you need to see documents to work on together, again, video conferencing apps have this ability.
There are a lot of businesses still that won’t have the ability to work from home or be able to adapt. But that is no reason to give up selling. People will still need your services either during or after this has settled.
I had a video conference with the lovely Natalie Trice. Out of that video call, Natalie emphasized the fact that we need to carry on with our PR. PR is not instant and will not necessarily deliver results straight away, it takes time, it’s for the future.
“Be visible, be your own media maker” – Natalie trice
Scout for your target audience just like you would on any given day, sell your services, your brand. Make yourself memorable and don’t be afraid to do things outside of the box. You have nothing to lose by putting up a post, trying a different message, playing around with different features on social media and mixing up your mediums used. Embrace trying something new. Videos, going live or creating your own GIF or memes.
So take this time, no matter where you are in the world to take a deep breath, exhale slowly longer than you breathed in, and write a list of everything you want to do, research and create. Then tag me in it when you have done it.
Looking forward to seeing all the exciting changes you all make to future proof your businesses.