So, you’ve got a business and a burning desire to see it soar. Maybe you’ve toyed with the idea of email marketing, or perhaps you’ve dabbled a bit. Whether you’re just dipping your toes or ready to dive headfirst, let’s chat about how to make the most of this tool – without the need for cat memes or quantum physics.
1. Segment Like a Pro:
Remember, your audience is diverse. Just as not everyone loves a good ol’ pineapple pizza, your content needs tailoring. Segment those email lists and ensure Mrs. Smith gets the deals on her favorite products while Mr. Jones hears about his.
2. Keep it Crisp:
Business owners are swamped. We get it! But if your email is an epic novel, it’s heading to the bin. Short, snappy, and sweet is the mantra.
3. First Impressions Count:
Your subject line is the window to your email’s soul. Make it so tantalizing that it’s the first window they want to open in the morning!
4. Mobile-Friendly is Modern-Friendly:
Our world’s on-the-go. If your email looks wonky on mobile, chances are it’ll be swiped into the abyss before you can say “Sale!” In 2022, over 44% of people opened marketing emails on their mobile. If it doesn’t look good, why would they buy from you.
5. Names Matter:
“Hey Business Owner” sounds so… meh. But “Hey [Name]”? Now you’re talking! Add that personal touch. We are all humans after all! At least most of us are.
6. A/B Testing isn’t Just for Nerds:
Which email version does better? The one with the snazzy headline or the humorous gif? Test, refine, repeat. Check the layout and which CTA (call to action) does better.
7. Give Value, Get Trust:
Share insights, tips, and maybe the occasional business blooper. Let your audience see the person behind the business. It is very important for your audience to know, like and trust you. Because at the end of the day, people buy from people, not just another faceless business in an email.
8. CTAs That Drive Action:
Whether it’s a product showcase, an exciting workshop, or a subscriber-exclusive deal, guide your readers with a punchy call-to-action. According to statistics, In 2022 over 50% of people buy from emails at least once per month.
9. Become BFFs with Analytics:
Check out which emails get opened, clicked, and loved. It’s like reading your audience’s diary (with permission, of course!). If you have low click or open rates, then tweak with the subject lines and what you are looking for your audience to click on in the emails.
10. Ditch the “No-Reply”:
A quick tip from the wise: ditch the “no-reply” sender name. It feels impersonal and can put off potential clients. “Mark@yourcompany.com” is memorable and friendly – and hey, Mark stands for marketing. Clever, right? It also has the added bonus that any of those auto-replies won’t clog up your own inbox.
Boosting Sales and Building That List
Growing your sales via email isn’t just about blasting offers. It’s about building relationships. And when it comes to growing your list, think quality over quantity. Engage, entertain, and inform. Make your audience eagerly await your emails.
Not Started Email Marketing Yet? If you have yet to start any email marketing but want to know what systems is best to start out with, then take a look. An easy to use option that also has good deliverability rates, and has a free plan is Mailerlite.
To all the small business dynamos out there, remember: email marketing is less about the hard sell and more about the soft connect. So, go forth, email, and conquer. And if you ever do find a cat meme that boosts sales, well, color us intrigued! 😉💌